Monday, November 22, 2010

Girl Talk's "All Day" Doesn't Stack Up to his Yesterday

A lot of words have already been written around the interwebs about what the new Girl Talk album, All Day, is. I'm going to start with a few things it's not.

It's not groundbreaking. It's not innovative. It's not astonishingly new.

In fact the more spins Gregg Gillis' recent work receives (including the two albums prior to this) the more glaring it becomes that he's just digitally recreating what a lot of great DJs have been doing for years. To say it's earth-shattering is to neglect the work done by Kool Keith (Dr. Octagon), Qbert and Shadow, and the complex mixes that Gillis has been lauded for are easily overshadowed by The Avalanches superb Since I Left You from 2000.

Granted, the novelty of Girl Talk isn't entirely based on his mixing skill. He's become famous largely for taking recognizable bits of iconic rock songs and mixing them in with hip-hop on a massive scale. Rock fans, through his work, are introduced to classic and club hip-hop through songs they've grown up knowing and loving. In this vein, though, All Day still isn't the most interesting piece in Gillis' own catalog. Feed the Animals from 2008 is far more fun and engaging using far more sound clips creating songs that sound more spry and organic. Its an album that creates the same club vibe but relies less on playing huge clips of actual hits. Some of the snippets heard on All Day are actually re-used from the previous record which furthers the impression of this album as a lesser reproduction. Even 2006's Night Ripper seems, to me, the more ambitious project as it isn't as beholden to club hits to create its beats. Biggie's "Juicy" played over Elton John's "Tiny Dancer" might be the best few seconds of work that Gillis has ever done. In light if this (lack of) progression even Gillis' early experimentations with glitch seem more intriguing.

Listening through this album for the first time is sort of like listening to the Ramones' End of the Century after already hearing and loving Rocket to Russia. The production is much cleaner and the techniques are essentially the same but the songs have lost some of their punch. Indeed, the fact that they are so similar to previous work, at some point, simply indicates an inability to grow further. Perhaps a more apt comparison would be to Green Day's Dookie. It's an album that stands on the shoulders of many previous giants and doesn't really build on the band's own work, but became a success precisely because the band's past record brought it to a critical mass of critical praise and underground awareness. It's not necessarily better than Kerplunk but it has undoubtedly cleaner production and it capitalized on Kerplunk's success to launch the trio into the popular consciousness.

This is all not to say that All Day - or End of the Century or Dookie - is a bad album. In fact, it's quite good. Gillis' transitions between clips are much smoother than past efforts and his penchant for instantly recognizable rock riffs with (mostly) club songs remains compelling. It's just a shame to see Gillis' next step after two excellent albums be a step sideways and back.

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